Turn scrolls into stories, stories into sales
We plan and run creator campaigns for TikTok, Instagram, YouTube and paid social — finding the right faces, shaping the video idea, and handling outreach, briefs, approvals, contracts and usage rights so the best content can travel further.
Influencer marketing, without the fluff
The right creator already has your customer's attention. Our job is to turn that attention into a story worth watching — then make sure you can track it, reuse it and scale it responsibly.
Direct definition · written for search and AI answers
Partnership ads, Spark Ads and paid testing of winning videos
- 01Best formats
- TikToks, Reels, Shorts, Stories, demos and creator-led ads
- 02Creator selection
- Audience relevance, on-camera fit, credibility, content quality
- 03Campaign essentials
- Briefs, deliverables, disclosures, approvals, contracts, rights
- 04Measurement
- Watch behaviour, engagement quality, clicks, leads, sales, asset value
Hook it. Shoot it. Post it. Scale it.
The whole campaign in four moves. Play it, scrub it, or read the same four stages below — nothing here is hidden inside the animation.
The right creator is more than a follower count
A creator can have a huge audience and still be wrong for the campaign. We look for the mix that gives the idea a real chance to land.
Geography, age, interests, language, buying context and signs of audience authenticity.
Some explain, some entertain, some demonstrate. We match the natural strength to the job.
A TikTok hook, a Reel and a YouTube integration are not one video in three sizes.
Past partnerships, comment quality, category familiarity and the creator's relationship with their audience.
Fees, deliverables, revisions, raw files, exclusivity, licensing and paid usage decide real value.
Conflicts, historical content, disclosure habits and risks reviewed before anyone becomes the face.
From the first DM to the final cut
A one-off activation or an always-on programme. Either way: better videos, cleaner approvals, fewer last-minute surprises.
Audience, creator role, video angle, platform, deliverables, timeline, budget and the action we want.
Research and shortlist on relevance, content quality, audience fit, credibility and production ability.
Availability, fees, deliverables, usage rights, exclusivity, production responsibilities and timelines.
Clear direction with strong openings and guardrails — without scripting the personality out.
Products, drafts, revisions, captions, disclosures, final files and publishing schedules.
Where content can run, for how long, in which markets, whether edits and paid media are included.
Organic publication plus content prepared for partnership ads, Spark Ads or brand-led campaigns.
Compare creators, hooks, formats and outcomes so the next brief starts smarter.
One strong creator video should work harder than one post
We plan the content journey before filming starts, so one shoot becomes a library instead of a single upload.
A platform-native post for the creator's own audience, voice and publishing style.
Shorter edits, teasers, replies and reminders built from the same campaign idea.
Approved videos adapted for your Instagram, TikTok, YouTube or LinkedIn.
Creator-authorised content amplified through supported platform formats.
Demos, testimonials and social-proof clips adapted for landing and product pages.
New hooks, openings, lengths and calls to action cut from the strongest footage.
Spin the kit. It is simpler than you think.
Creator video does not need a studio truck. Most of what converts is filmed on a phone, a ring light and a brief that fits on one card. Drag to orbit, scroll to zoom — the model downloads as OBJ or GLB from the viewer.
- 01Ring light + phoneSoft, even light and a stable frame beat a rented studio for most creator formats.
- 02One continuous takeFewer cuts, more credibility — and far fewer approval rounds.
- 03A brief on one cardThree lines of direction is usually the whole creative guardrail.
- 04Yours to keepDownload the model as OBJ or GLB straight from the viewer.
Plan it. Find the face. Roll the camera. Learn fast.
Playful on screen, organised behind the scenes. Exact stages shift by market, platform and complexity.
Objective, creator role, message, format, budget, rights and tracking plan.
Content style, audience relevance, delivery, credibility, risk and commercial terms.
Deliverables, fees, dates, revisions, disclosure, licensing, exclusivity, paid use.
Hooks, scripts, products, production, reviews and approvals — voice protected.
Captions, links, codes, tags, disclosures, final assets and posting schedules.
Extend approved content into paid formats and carry learning into the next brief.
Tell us the brief. We will bring the faces.
Six answers is enough for us to come back with a creator mix, format plan and a realistic budget range.
Views are nice. Useful views are better.
We report whether people watched, cared and acted — and whether the content deserves a life beyond the original post.
Tick what is true. We will tell you straight.
Creator campaigns are not right for everyone, and we would rather say so now than three months into a retainer.
Honestly? Not creator work yet.
On these answers a creator campaign would be a gamble — the product cannot be shown, the brief cannot breathe, or nothing downstream is measurable. Paid social against a strong landing page usually earns more per pound first, and creator work becomes obvious later.
- no 01The creator is picked because the follower count looks impressive
- no 02Every creator must read the same stiff corporate script
- no 03Unlimited permanent usage rights are expected, unbudgeted
- no 04The plan relies on undisclosed promotion or unsupported claims
- no 05Products, feedback or approvals cannot arrive on time
Five numbers, read in this order
Each stage has one number worth arguing about. Fail an early one and the later ones cannot be fixed with budget.
3-second view rate
Did the opening earn the right to say anything at all?
Below the band, nothing downstream is diagnosable — fix the first two seconds before touching targeting or budget.
Average watch-through
Did the video hold attention long enough to make its point?
Watch-through tells you where to cut, and it is the only number that improves editing rather than spending.
Saves and shares per 1,000 views
Did anyone think it was worth keeping or passing on?
Saves say useful, shares say social. A video with neither has been watched and forgotten.
Tracked click or code rate
Did watching turn into something you can count?
One tracked link and one code per creator. Without them the whole campaign is an argument about vibes.
Usable assets per shoot
How much of the campaign outlives its first post?
This is the number that turns a campaign cost into a production saving, and it is decided in the contract, not the edit.
// Bands are starting hypotheses drawn from platform documentation and our own campaign work, not promises. Your first campaign replaces them with a real baseline for your market, price point and format.
Questions brands ask before the cameras roll
01What does an influencer marketing agency do?
It can plan the campaign, find and evaluate creators, manage outreach and negotiation, write briefs, coordinate production and approvals, document disclosures and usage rights, support paid amplification and report results.
02Can you manage TikTok, Instagram and YouTube creator campaigns?
Yes. Campaigns can cover TikTok videos, Instagram Reels and Stories, YouTube Shorts, longer YouTube integrations and approved paid-media extensions — with the format adapted to each platform rather than duplicated.
03Do you help with video ideas, hooks and scripts?
Yes. We develop concepts, opening hooks, key messages, creator briefs, talking points, storyboards and calls to action while leaving enough creative freedom for the content to feel natural.
04How do you choose influencers?
We evaluate audience relevance, geography, content quality, on-camera ability, category fit, credibility, past partnerships, engagement patterns, brand risk, production capability and commercial terms — not follower count alone.
05What is the difference between influencer content and creator-generated content?
Influencer content usually includes distribution to the creator's audience. Creator-generated content may be commissioned mainly as a video asset for the brand to publish or advertise. A campaign can include both.
06Who owns the videos created during the campaign?
Ownership and usage depend on the agreement. The contract should define where the brand can use the content, for how long, in which territories, whether editing and paid amplification are allowed and whether raw footage is included.
07Can creator videos be used in paid ads?
Yes, when the creator agreement and platform authorisation allow it. Paid usage, duration, markets, edits and formats should be agreed before the content is published.
08How should sponsored creator content be disclosed?
Disclosure must follow applicable law and the platform rules in the relevant market. Material relationships between brand and creator should be made clear, and legal review may be needed for regulated products or specific claims.
09How do you measure influencer marketing performance?
Measurement can include watch time, retention, engagement quality, tracked links, promo codes, leads, purchases, assisted conversions, paid-media performance and the number of reusable video assets produced.
10How much does an influencer campaign cost?
Cost depends on creator fees, platform, market, deliverables, production, travel, usage rights, exclusivity, campaign management and paid-media spend. A useful proposal separates these layers rather than hiding them in one total.
